Messaging

Name just ONE of your products or services *
Get specific. If you are an attorney, that might be personal injury or business law, etc.
Teleprompter.

What problem does that product or service solve in the marketplace?
Makes presenting or reading in front of the camera or in front of an audience easy for the talent and saves the video production person time in production and post production.

FEATURES-BENEFITS: List the features of your product or service and the benefits to the consumer that each feature provides. Consumers want to know, "What's in it for me?" So answer, what does it accomplish for your customer? What value do you bring?
Easy to use: tool-less setup allow fast, easy operation

Reversing monitors: Most competitors have non-reversing monitors that make the user set up dual screens on their computers which is difficult. Non reversing monitors do not work with PowerPoint or Keynote presentations.

Interchangeable/Upgradeable: User can buy one size prompter and change to a larger or small size by simply buying a monitor/glass kit. Gives them flexibility and reduces the cost of having multiple size teleprompters.

Support: We have both live and online support from 7:30-5:00 PST Monday-Friday.

Experience: We have focus strictly on teleprompters for over 12 years. We can offer consultations on which prompter to buy or modify for unique purposes.

Widest range: We offer the widest range of prompter so we can offer the perfect solution for every application. We also offer multiple glass types.

Unique products such as the RoboPrompter for PTZ cameras and large scale prompters for PowerPoint and Keynote presentations that are not offered by competition.

Software interface is written in nine different languages. This is a big deal for international customers.

User definable controller interface allows the use of any PC or Mac input device to control scrolling.
TARGET MARKET: Describe your target market for that one product or service. Who are they? Women? Men? Young? Elderly? Educated?

Broadcast/cable television, education, government, ministries, corporate, independent producers, bloggers

They tend to be male 20-50 although there are a significant number of women users.

 What are the goals of your target market?
What do they hope to accomplish with your product or service?
To offer talent an easy and effective way to present in front of the camera or an audience. They want to save time in production and post production by eliminating multiple takes.

NEED/PAIN: What is your target market's most pressing need or pain and why do they need it now?
They have a video shoot or event where the talent needs to present and there is too much material to memorize. This makes the talent more comfortable. It also makes production go faster and less stressful for the production team.

CONSUMER PERCEPTION: What does your target market believe about your product or service? Are there objections you have to overcome such as price, difficult to use, etc? List those too.
They believe that the best way to have talent look professional is to use a teleprompter. Some less technical customers are concerned about how to setup and use.

What is your client looking for in your product or service and how does your product or service meet those desires? Quality? Reliability? Economical? Efficiency?

Easy to setup

Easy to use

Technical support when needed

Competitively priced

High quality with reliable construction and operation


Do you have additional offers or benefits to offer the consumer? These eliminate some of the risk of buying such as guarantees, low price guarantee, customer reviews, free shipping, etc.
Can’t lose guarantee. Try it and if not happy return or exchange for another model.

Free shipping.

The leader with most units sold.

Lifetime software updates

Three year warranty

Free lifetime technical support

REPUTATION: What do your customers say about your product or service?
Excellent customer feedback. We are recognized as the leader in our market. Good customer support. High quality. Well designed. Robust construction.

DIFFERENTIATION: How is your product or service different than your competition?
Which features are exclusive or better than your competition’s? If your product/service isn’t different, what attributes can be stressed that haven’t been stressed by the competition? How is your product/service positioned against competing products/services?
Reversing monitors.

Widest product range

Unique solutions

Live and online technical support

Interchangeable and upgradable

POSITIONING: How have you positioned your product or service in the marketplace?
The leader. High quality. Best design. Good technical support.  Not the cheapest but competitively priced.

ATTRIBUTE DIFFERENTIATION: If your product or service is not different, what attribute can you stress that your competition has not?
Reversing monitors

Upgradable

COMPETITION: List your competitors for this particular offer.
Telmax, iKan, Mirror Image, AutoCue, Autoscript, Datavision,

How reliable is your product or service? Do you have a guarantee?

Very reliable. 3 year warranty. Money back guarantee if not satisfied. Lifetime software upgrades.

How affordable is your product or service?

We are not the cheapest solution but offer the highest quality, best design and customer service and support.

PROOF POINTS: How can you prove to your customers that you can deliver on your UVP and benefits?
Proof points might include college degree, case studies, years of experience, customer reviews, awards, research, etc.
Compare our unique advantages against the competition. The market leader. 12 years in business. Bought by the top companies in the world.

Based on what you entered above, copy and paste the following and replace what's in the parenthesis with your answers.
For (target customers) who are dissatisfied with (the current alternative), our product is a (new product) that provides (key problem-solving capability) unlike (the product alternative).

For video professionals who are dissatisfied with using cue cards or forcing their talent to memorize content Prompter People products provide a fast, easy to use solution allowing talent to present